Incorporating Holidays Into Your Marketing Strategy
Incorporating Holidays Into Your Marketing Strategy
It is no secret that human behavior changes leading up to the major holidays. It can bring out the best in people, setting the stage for uplifting social interactions, warm smiles, and plenty of spending!
Embrace the opportunity to serve patients on and around all of the holidays throughout the entirety of the year and you will have done your part to expand your client base while maximizing revenue.
Let’s take a quick look at how to incorporate the holidays into your dental practice’s marketing strategy.
Show Off Your Holiday Spirit On Social Media
Prospective and current patients are starting to expect more in a dental practice than exemplary service. Your sales will increase during the holidays by simply acknowledging those special days on social media.
Post heartfelt holiday wishes on Twitter, Facebook and other top social media platforms at least a week ahead of the big day. Genuine social media posts that highlight the upcoming holiday will make you and your staff that much more relatable.
Show Off Your Holiday Spirit On Social Media
Prospective and current patients are starting to expect more in a dental practice than exemplary service. Your sales will increase during the holidays by simply acknowledging those special days on social media.
Post heartfelt holiday wishes on Twitter, Facebook and other top social media platforms at least a week ahead of the big day. Genuine social media posts that highlight the upcoming holiday will make you and your staff that much more relatable.
Post heartfelt holiday wishes on Twitter, Facebook and other top social media platforms at least a week ahead of the big day. Genuine social media posts that highlight the upcoming holiday will make you and your staff that much more relatable.
A Small Holiday Gift Will Make a Big Impact
Wouldn’t it be nice if your optometrist, doctor or other service provider sent you a holiday gift card? Even a small trinket such as a magnetized miniature calendar or a holiday ornament featuring your practice’s name and contact information can reinforce your professional relationship with your patients.
The little bit you spend on sending holiday gifts has the potential to pay for itself and exponentially more with continued business from loyal patients.
A Small Holiday Gift Will Make a Big Impact
Wouldn’t it be nice if your optometrist, doctor or other service provider sent you a holiday gift card? Even a small trinket such as a magnetized miniature calendar or a holiday ornament featuring your practice’s name and contact information can reinforce your professional relationship with your patients.
A Small Holiday Gift Will Make a Big Impact
Wouldn’t it be nice if your optometrist, doctor or other service provider sent you a holiday gift card?
Even a small trinket such as a magnetized miniature calendar or a holiday ornament featuring your practice’s name and contact information can reinforce your professional relationship with your patients.
The little bit you spend on sending holiday gifts has the potential to pay for itself and exponentially more with continued business from loyal patients.
The little bit you spend on sending holiday gifts has the potential to pay for itself and exponentially more with continued business from loyal patients.
Focus on Your Website
Inbound marketing professionals stress the importance of polished websites optimized for search engines for good reason. Your dental practice website is your digital first impression.
Ideally, your website will be updated in the weeks leading up to each of the major holidays to make it clear your doors will be open. Add your days and hours of operation around and on the upcoming holiday to the top of your site for visual prominence.
If necessary, outsource website modifications to a web development specialist so your team can strictly focus on serving patients.
Focus on Your Website
Inbound marketing professionals stress the importance of polished websites optimized for search engines for good reason. Your dental practice website is your digital first impression. Ideally, your website will be updated in the weeks leading up to each of the major holidays to make it clear your doors will be open.
Focus on Your Website
Inbound marketing professionals stress the importance of polished websites optimized for search engines for good reason. Your dental practice website is your digital first impression.
Ideally, your website will be updated in the weeks leading up to each of the major holidays to make it clear your doors will be open. Add your days and hours of operation around and on the upcoming holiday to the top of your site for visual prominence.
Add your days and hours of operation around and on the upcoming holiday to the top of your site for visual prominence. If necessary, outsource website modifications to a web development specialist so your team can strictly focus on serving patients.
Add your days and hours of operation around and on the upcoming holiday to the top of your site for visual prominence. If necessary, outsource website modifications to a web development specialist so your team can strictly focus on serving patients.
Wish Your Patients a Happy Holiday by Email
Your email newsletter is a golden opportunity to preview the upcoming holidays along with your practice’s seasonal discounts and promotions. Reference upcoming holidays in your email subject line and the open rate will increase, possibly by a considerable percentage.
Use your monthly newsletter to shine the spotlight on your festive spirit, holiday gift suggestions related to oral health, and your practice’s holiday hours. Always make it a habit to email recipients who have been delaying their next dental appointment.
You’ll be surprised with the amount of booking you’ll receive by providing a gentle reminder.
Wish Your Patients a Happy Holiday by Email
Your email newsletter is a golden opportunity to preview the upcoming holidays along with your practice’s seasonal discounts and promotions. Reference upcoming holidays in your email subject line and the open rate will increase, possibly by a considerable percentage. Use your monthly newsletter to shine the spotlight on your festive spirit, holiday gift suggestions related to oral health, and your practice’s holiday hours.
Wish Your Patients a Happy Holiday by Email
Your email newsletter is a golden opportunity to preview the upcoming holidays along with your practice’s seasonal discounts and promotions. Reference upcoming holidays in your email subject line and the open rate will increase, possibly by a considerable percentage.
Use your monthly newsletter to shine the spotlight on your festive spirit, holiday gift suggestions related to oral health, and your practice’s holiday hours.
Always make it a habit to email recipients who have been delaying their next dental appointment. You’ll be surprised with the amount of booking you’ll receive by providing a gentle reminder.
Always make it a habit to email recipients who have been delaying their next dental appointment. You’ll be surprised with the amount of booking you’ll receive by providing a gentle reminder.
A Holiday Promotion
Holiday promotions such as discounts on cosmetic procedures or a free electric toothbrush will attract new patients as well as former patients who have skipped appointments during the ongoing pandemic.
Even a minor holiday promotion such as 10% off teeth whitening will boost your holiday business and set the stage for satisfied clients to return for additional appointments long after the temporary promotion ends.
A Holiday Promotion
Holiday promotions such as discounts on cosmetic procedures or a free electric toothbrush will attract new patients as well as former patients who have skipped appointments during the ongoing pandemic.
Even a minor holiday promotion such as 10% off teeth whitening will boost your holiday business and set the stage for satisfied clients to return for additional appointments long after the temporary promotion ends.
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